mobile marketing

Mobile marketing

Mobile marketing can be divided into two classes according to the technology used. More traditional forms include marketing moves, such as moving billboards and roadshows. The second type refers to the sale of a mobile phone as a mobile phone. Since the beginning of the millennium, mobile marketing itself has become very popular. The short message service known as SMS greatly simplifies the marketing of this method. In the beginning, there were some problems because unwanted information was sent by people. Most of the SMS sent is spam and in all parts of the world there has been a negative response from the media. This is because the advertiser industry has bought a list of mobile users and started sending unsolicited messages. They were later suspended due to strict security measures and laws that were passed. The marketing sector is aware of the potential of mobile marketing and makes full use of it. Mobile service providers code instructions and rules. It has become a legal advertising channel. The Mobile Marketing Association and the Interactive Advertising Bureau have also established guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe because it is a new idea and hundreds of millions of pounds have been invested in SMS advertising in Europe alone. Today, SMS has become the most popular part of mobile marketing. Due to the popularity of short codes, sending SMS is much easier. It creates a new way to reach potential customers. Mobile short codes are now considered the mobile domain name in most markets around the world, as customers report the brand at every opportunity.

In America, the first short code campaign was launched in 2002. A short code SMS makes it easy to send a message with complete information. Short codes are usually numbers assigned by mobile operators to a specific location, which they use for branding and other purposes for the campaign. They are very small, like just four to five words. These numbers are regularly checked by the service provider and each message is checked for conflicts with the original service description.

Like login emails, customers must opt ​​for SMS. This is the largest criterion that an advertiser must meet in order to send a promotional SMS. Some mobile operators require a double login form from the recipient. At the same time, printing is made easier for the customer. If the customer wants to stop receiving messages, he must send an SMS message STOP. All of these guidelines are set forth in the Mobile Marketing Association's Consumer Best Practices Guidelines, and the guidelines of all marketers who want to do mobile marketing in America must be followed.

Nowadays, service providers have started to offer the possibility of sending SMS to email addresses. In addition, other mobile game services, mobile tones, etc. are offered for promotional purposes. This led to the invention of MMS or Multi-media Message Service, where it was possible to send short promotional videos and animations. Bluetooth is another great technology. It started in 2003 and many European companies found it useful. If the message is sent via Bluetooth, the recipient must accept the sender's request. Therefore, it is legitimate to send messages using this method. The speed of message transmission is high, as is the free service, because it is a radio-based technology.

The method of sending SMS ads to mobile phone users based on their geographical location is known as a location-based service. The customer is monitored using a GPS chip built into the phone. For this purpose, the radio location signals of the nearest telephone towers are used. Mobile marketing is guided by a secure marketing strategy because it is chosen by the customer. A short message sent in this way is known as a mobile message created as an MO message. When the notification is made via a call, the call known as mobile is terminated as an MT message. With a dramatic increase in the number of mobile phone users, this type of marketing is a hit.